magazine advertising

Advertising “Avaritia”

Besides the use of viral advertising and publicity generated at festivals such as V Festival, we intend to use other means of advertisement to spread awareness and generate anticipation for our film. One of these methods would be strategically placing teaser posters for “Avaritia” in teen magazines aimed at our target audience of 18-25 year olds. This age group is aimed towards the narrative of the trailer however, the camera techniques and subtle references to other films (intertextuality) may be appealing to older and more experienced audiences.
A useful advertising tool for us would be billboards and bus stops/ buses, due to a lot of our target audience travelling on public transport.
We would like to place our teaser trailers on television channels which reach our target audience such as music channels and channels with popular programming. However, we find that we are somewhat restricted with the amount of money we have been granted and so perhaps this ambition is not as fisable as the concept of advertising on billboards and in publications.