Our Trailer's Textual Analysis

Our Trailer itself:

There are two separate parts to our trailer. The first half demonstrates the 7 deadly sins that each teenager possesses. From the first and opening shot, the audience can tell immediately that people have been sinning, and that they are praying to repent them.

About 9 seconds into the trailer, the audience see a subtle foreshadowing for what is to come in the film, and the rest of the trailer. The long shot used allows the audience to see each character well as the frame is from their heads to their feet.

Before the death montage at the end, the audience get a quick profile as each character has their sin displayed very briefly.

We added a Day to Night effect for some of the ‘Lust’ scenes as it implied a darker and dirtier image to the trailer. The ‘Sloth’ has a crackly screen and sound to represent a hand-held camera, presumably of the killer. Match on Action (or Shot Reverse Shot) is used in the ‘Wrath’ sin as the girl being racially attacked falls into the bushes. We also used a Point of View shot here to make it more realistic and personal.

The longest black pause is then used just before the killer’s montage at about 49 seconds into it. As the music builds up, tension is created within the audience and as the images move quick and fast, suspense is built.

As the dead hand slowly slides down the window, the slow movement informs the audience that the trailer is coming to the end. The date of the release then fades in and the audience is left with intrigue and questions.