Target Audience.

Target audience for our film.

We looked at our film and found that our target audience’s were young adults, around the age of 18+ (that’s how we came up with the idea of certificating the film an 18) Because of this age range we thought that it mainly targets university students as they are the people more likely to go watch a horror film of this standard. Teenagers and young adults spend the most money on watching films in the cinema so targeting this age range is a good move.

By having students in the film, the viewers can feel more related to it and would enjoy it more and possibly pass on good feed back about it around to their friends.

At some major festivals, on the main stages in the evenings they have a ‘film night’ which we feel that could be a good place to advertise and show our trailer as it would be the perfect age range and to a large audience. We could also show clips of the trailer on the screens around the venues to attract more viewers to the film for when it is actually released.